| Dwight Howard signs with McDonald's |
| Dwight Howard reached an agreement to be one of McDonald's featured athletes and spokesman during the 2008 Beijing Olympics. Dwight will make appearances on behalf of McDonald’s in Beijing, appear in ad campaigns, and be featured on packages for the new McDonald's Southern Chicken sandwich. |
Upper Deck nabs Durant in exclusive deal |
Echoing corporate leaders Nike
and EA Sports, trading card and memorabilia company Upper Deck has signed a
lucrative multi-year deal with NBA star Kevin Durant.
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| Dwight howard and Vitaminwater |
 Hipster beverage company vitaminwater
has inked NBA superstar Dwight Howard to a multi-year deal as its new
pitchman. Howard joins NFL MVP LaDainian
Tomlinson, former Friends star Jennifer Aniston and
rapper 50 Cent as the face of this emerging new brand recently purchased by
giant Coca-Cola.
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adidas inks phenom Candace Parker
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Candace Parker, the WNBA's #1 Draft pick has signed a multi-year footwear and apparel agreement with adidas. The deal will feature signature Candace Parker products in both basketball and performance fitness.
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Is it in you? Gatorade quenches thirst
with acquisition of Kevin Durant
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Kevin Durant and isotonic beverage company Gatorade have agreed to terms on a multi-year deal. Durant joins Super Bowl MVP Peyton Manning, New York Yankee Derek Jeter and Miami Heat guard Dwayne Wade as the new face of this longstanding leader in the sports replenishing drink category. Durant becomes the youngest athlete ever signed by Gatorade in its 40 year history. |
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| Durant to promote duo of EA Sports Basketball Games |
Kevin Durant has signed on with
video game giant EA Sports as the pitchman for both of the company’s basketball
titles: NBA Live (along with Gilbert Arenas) and |
March Madness. Commercials featuring Durant and Arenas began
running in late June. Look for the March
Madness spots in the Winter 08. |
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| Gatorade is IN Candace Parker
Gatorade, the leader in performance beverages had landed former Tennessee star Candace Parker. Parker will serve as a spokesperson for the Gatorade and G2 lines and will be featured in print, online and TV commercials for both brands. Parker joins the Gatorade family which includes Michael Jordan, Peyton Manning, Tiger Woods, Dwayne Wade, Derek Jeter and others.
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DWIGHT HOWARD AND AL HORFORD MIDWAY’S NEW COVER ATHLETES |
Chicago based Midway Games, makers of NBA Jam
has selected Orlando Magic All-Star Dwight Howard as the face of its new game
NBA Ballers - Chosen One. Atlanta Hawks All-Star rookie Al Horford is also featured as a co-cover athlete.
Look for the game in stores April 08. |
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| Nike snags Durant |
Howard and Stuckey Topp out with card deals |
Kevin Durant, the NCAA Player of the Year and #2 NBA Draft pick of the Seattle SuperSonics agreed to terms with Nike, Inc. The seven-year deal is one of the largest shoe deals ever signed by an NBA rookie, second only to the 2003 Nike/LeBron James deal negotiated by GSM.
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Dwight Howard and Rodney Stuckey have inked deals with trading card company Topps. Topps was recently acquired by former Disney Chief Michael Eisner and seeks to carve a greater niche in the trading card market. |
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