CNBC
Great article from Darren Rovell on Kevin Durant’s marketability. Even Darren was surprised how well Kevin is doing in that department so far.
Kevin Durant fans seemed to be up in arms with me on Twitter when I said that I thought the Oklahoma City Thunder forward needed a bit more personality to be more marketable.
Durant does have deals with Nike, Gatorade, Panini, EA Sports, Skullcandy headphones and Degree Men, but I thought the small market and a reserved demeanor didn’t exactly make him stand out besides his amazing on the court performance, that is.
Instead of just guessing, I asked two polling services to tell me what their polls revealed about Durant.
I was surprised.
The Davie-Brown Index (DBI) shows that Durant’s best attribute is endorsement. He’s ranked No. 389 out of the nearly 2,800 celebrities in their database. Those polled consider Durant’s endorsement to be as good as an endorsement by Stephen Colbert, Jack Nicklaus or Will Ferrell. DBI data reflects that his endorsement means more to fans than anyone in the NBA, except for Shaquille O’Neal, Dwyane Wade and Dwight Howard.
“For a pretty quiet guy in a small sports market, these are impressive scores,” said Matt Delzell from the Marketing Arm, which manages the DBI. “You’re talking about a guy who just goes about his job and doesn’t look for media attention, doesn’t demand the spotlight. I also think that’s why he’s considered a pretty likable guy.”
Category : Blog
Category : Blog
