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| March 17, 2009
MEDIA
ADVISORY
Nate the Great Releases Coveted Nike Foamposite Lite Slam Dunk Shoe. |
WHAT: |
The David versus Goliath 2009 slam dunk showdown has become legendary. When Nate Robinson surprised the Phoenix crowd and international TV audience with a pair of neon green Nike Foamposite Lites to defeat Goliath the crowd was stunned. The hysteria over the shoe began immediately.
The luck of the Irish will shine in Harlem on St. Patty’s Day, March 17. For everyday basketball fans and sneaker heads alike the demand for the green Nike Foamposite Lite has grown to a fever pitch. The shoes have not been available in retail stores up to this point. The wait is finally over.
Nate Robinson will join forces with Nike and Foot Locker’s Harlem House of Hoops for an exclusive release event on St. Patty’s Day. The Nike Foamposite Lite established itself as one of the most memorable basketball centerpieces in recent memory and now fans can join in the action. To further support Robinson and his heroic victory, Nike recently unveiled an 80-foot billboard on 34th Street and 7th Avenue in New York City. The billboard, which displays an image of Robinson, reads “Leaps Tall Centers.” |
WHO: |
Nate Robinson, 2009 Slam Dunk Champion
Nate’s Co-Star: Nike Foamposite Lite
The original Nike Foamposite was introduced in the late ‘90s. This classic has been updated and remains in line with Nike basketball’s drive for superior, lightweight innovation. The Nike Foamposite Lite features 5mm of total foam thickness, polyurethane upper and a Nike Zoom unit midsole. Top players such as Caron Butler, Carlos Boozer and Andre Iguodala also wear the Nike Foamposite Lite. |
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WHERE: |
Foot Locker House of Hoops
268 W 125th St
New York, NY 10027 |
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WHEN: | Tuesday, March 17, 2009
4:00 – 5:30 PM ET |
VISUALS: | Nate unveiling the shoe and greeting the crowd; fans patiently awaiting the release; a special St. Patrick’s Day surprise for the crowd. | |
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