|
|
|
| May 19, 2009 MEDIA ADVISORY Howard, Durant and Parker Team Up with Virtual Greats |
|
Goodwin Sports Management (GSM), one of America’s premier sports management firms and Virtual Greats LLC, the world’s leading virtual goods sales and distribution system, today announced a multiyear agreement for NBA All-Stars Dwight Howard and Kevin Durant as well as WNBA MVP Candace Parker to each create a signature line of virtual products. “Sports are a key part of the content portfolio we offer to online social networks, gaming and virtual world platform operators,” said Dan Jansen, CEO, Virtual Greats. “Dwight Howard, Kevin Durant and Candace Parker are breaking new ground as the first professional athletes to monetize their personal brands and content in these online communities – in doing so they’re providing their business savvy on top of their basketball prowess.” The trio become the first professional athletes to launch virtual images and associated virtual goods for purchase, joining a prestigious Virtual Greats group including Justin Timberlake, Snoop Dogg, Raven-Symone and Elvis Presley. Virtual merchandise from the three athletes will be first available in WeeWorld, the most popular interactive avatar community and a trusted site for dynamic self-expression, creation and communication; goods for additional online communities will be available in the near future. To see the athletes and goods in action on WeeWorld, visit: “This is an incredible opportunity for Dwight, Kevin and Candace to take their respective brands in an innovative direction,” said Eric Goodwin, President, GSM. “Online community consumers are very specific with their choices and the goal here is to create products that can simultaneously become real world purchases.” About Virtual Great LLC:
|
|
