Candace Parker and adidas announced today that they have entered into a multi-year partnership agreement. After three seasons at the University of Tennessee and two National Championships, Candace established herself in basketball history as one of the game’s most prolific all-around great players. Candace’s hard work and dedication to team basketball propelled her into being the first overall selection in this year’s very talented WNBA Draft. This drive also will make her an important part of the 2008 Women’s USA Basketball team heading to Beijing in August.
In three years at the University of Tennessee, Candace showed she had the skills to be a well rounded player and teammate. This season she led the Lady Vols in scoring (21.3 ppg), rebounding (8.5 rpg) and blocked shots (90). Capping off her successful Junior year, Candace earned the Associcated Press Player of the Year, ESPN.com Player of the Year, John R. Wooden Award, Naismith Women's College Player of the Year, the State Farm Player of the Year and the Basketball Writers Association National Player of the Year. She was also selected to a number of All-American teams: Academic All-American of the Year, Associated Press All-American, ESPN.com All-American, John R. Wooden Award All-American and WBCA/Kodak All-American.
“After meeting with the team at adidas and hearing about their future direction, I was extremely excited about continuing to be part of the adidas family,” stated Parker. “There were a number of companies looking to partner with me, but adidas’ commitment to the game of basketball, their WNBA partnership, their future direction and how I could be an extensive part of that made me feel like this was the perfect fit for my future.”
“The successful future of the WNBA is defined by talented, team-oriented young players like Candace Parker. Candace has shown throughout her basketball career that she can and will do whatever her team needs to win,” stated Jim Gatto, Head of Global Basketball Sports Marketing for adidas. “adidas is clearly focused on partnering with the best team-oriented players and creating the most innovative performance products paired with cutting-edge design. This combination will continue to generate strong momentum for both our basketball, training and women’s business, and we expect Candace to play a key role in all these areas moving forward.”
"Candace has the potential to become the most recognized woman in sports and our partnership with adidas will help propel her to that platform," said Aaron Goodwin, CEO of Goodwin Sports Management. "Young girls will resonate with Candace and someday lace up basketball shoes with her name on the sides."
About adidas
adidas has been providing innovative products for the world’s best athletes for more than 50 years, from NBA legends to today’s superstars, such as Chauncey Billups, Dwight Howard, Gilbert Arenas, Kevin Garnett, Tim Duncan and Tracy McGrady. On April 11, 2006 the adidas Group and the National Basketball Association have signed an 11-year global merchandising partnership that will make the adidas brand the official uniform and apparel provider for the NBA, the Women’s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season. |