Aaron Goodwin is the CEO of Goodwin Sports Management (GSM). He has over 20 years of experience in athlete representation. As a member of the National Basketball Players Association advisory board, Aaron is respected nationally for his knowledge of the intricacies of contract negotiation. He has spoken at numerous seminars on the topic of athlete representation and is considered among the best in his field.
Aaron’s experience in contract negotiation, as well as the marketing of professional athletes has provided GSM the opportunity to manage the careers of many of the NBA’s premier athletes. Having negotiated millions of dollars in player and endorsement contracts, Aaron is credited with setting the standards for many of the contracts and concepts that are being instituted today. The utilization of these innovative practices has earned GSM national recognition as one of the elite sports management firms in the country.
An Oakland, California native, Aaron attended the University of California at Berkeley. He is an active member in his church and serves as a board member for the East Oakland Youth Development Center (EOYDC).