Damian Lillard Takes a Stand Against Bullying

Rookie guard Damian Lillard, along with the Portland Trail Blazers and their partners Les Schwab Tire Centers and adidas have tipped off a regional anti-bullying campaign that encourages everyone to stand up for the rights of others and formally pledge to show respect for all people.

“We all come from different backgrounds. I think it’s important for everyone, especially kids, to show respect to each other,” said Lillard. “I’ve lived in three completely different communities and have seen bullying firsthand. If I can make a difference and help kids be more aware of their actions, that’s a big deal for me. I want to be a part of that.”

The first in a series of a 30-second television and radio public service announcements featuring Lillard began running regionally today. The first spot features more than 20 local youth from the Portland mentoring non-profit Friends of the Children reciting the respect pledge, encouraging everyone to join by signing the “Respect, Pass it On.” pledge.

“We strongly believe that showing respect for all people is the most important ingredient for any successful business, school and community. We are pleased to partner with adidas and the Trail Blazers to raise awareness of the bullying issue in schools. Our employees will be taking the pledge and we will encourage others to join this campaign,” said Gary Wanderscheid, Regional Manager, Les Schwab Tires Centers, lesschwab.com.

The PSA directs viewers to the website trailblazers.com/respect, where the visitors can take the pledge digitally by using their Facebook account, or by printing and signing a paper copy of the pledge. Those who take the pledge will be offered a token of gratitude on behalf of Lillard, the Trail Blazers, Les Schwab and adidas.

“Bullying is one of the largest growing issues we face in our nation today,” said Trail Blazers Vice President of Community Relations Traci Rose. “The Trail Blazers want to call attention to the devastation these acts are having on our kids and our community. We understand we have the opportunity to get peoples’ attention and who better to lead this charge for us and our entire community than Damian Lillard.”

The respect pledge is attached and can be found online here. The PSA is available online here and can be made available in additional formats.

Category : Blog

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