Dwight Howard Signs on as EA Sports NBA Live 10 Cover Athlete

In June of 2009, Dwight Howard signed on to be the cover athlete of EA Sports NBA Live 10 basketball simulation. Dwight was featured in commercials, internet display ads and print ads promoting the game. Additionally, Dwight and GSM helped activate the game through social media promotions that helped NBA Live 10 crack the elusive trending topics of social media site Twitter.

Category : The Deal