Dwight Howard and DC Comics Form Partnership

Following the 2008 Slam Dunk Contest, Dwight Howard formed a partnership with Warner Brothers and DC Comics. As part of the partnership, the WB/DC Comics team and GSM explored ideas to utilize the Dwight’s Superman/Clark Kent persona in motion picture, television, animation, literature, comic books and merchandising.

In addition, WB/DC Comics pledged to work with adidas, vitaminwater, Upper Deck, McDonald’s, T-mobile, the Orlando Magic and the NBA to activate and promote the partnership.

Category : The Deal