Dwight Howard Signs Extension with adidas

After negotiating an initial endorsement deal for Dwight Howard with adidas in the summer of 2004, GSM negotiated a 6 year extension of that agreement in October 2007.

At the time, Dwight announced: “Having been part of the adidas family for many years, I was extremely happy to be able to extend my relationship with them,” noted Howard. “adidas has always offered me the best products on the market and outstanding service. I look forward to helping grow their basketball business moving forward.”

Category : The Deal