GSM Brings LeBron and Coke Together

In May of 2003, GSM negotiated a endorsement deal for LeBron James with the Coca-Cola Company’s Sprite and Powerade brands. James’ deal with Sprite and Powerade included extensive marketing activities for the two brands, including advertising, promotions and appearances.

At the time LeBron stated: “I have been drinking Sprite and Powerade for a long time,” James said in a statement. “I have always admired the way Sprite and Powerade spoke to young people and athletes, and I can’t wait to be a part of it.”

Category : The Deal