LeBron Signs Memorabilia and Trading Card Deal with Upper Deck

In the spring of 2003 GSM negotiated for LeBron James endorsement deal with Upper Deck. James, the three-time Mr. Basketball in the state of Ohio and two-time High School National Player of the Year, agreed to a multi-year exclusive trading card collectibles and memorabilia agreement with Upper Deck that includes autographs, premiums packaging and promotional rights.