Chris Webber Teams Up With Nike

In 1993 GSM negotiated a deal for Chris Webber to endorse Nike Basketball products. As a member of the Nike outfitted University of Michigan “Fab Five”, the relationship between Chris and Nike was an ideal fit. The signature shoe deal spawned the sneakerhead favorite Nike Air Max CW signature shoe as well as several entertaining commercials featuring Chris, Latrell Sprewell and George Gervin.

Category : The Deal